April 2010
We surf the internet. We swim in magazines.
The internet is exhilarating. Magazines are enveloping. The internet grabs you. Magazines embrace you. The internet is impulsive. Magazines are immersive. And both media are growing.
Barely noticed amidst the thunderous Inernet clamor is the simple fact that magazine readerhip has risen over the past five years. Even in the age of the Internet, even among the groups one would assume are most...